EMULATORS AND BELONGERS IN MARKETING

Belongers

Belongers are people who grequently shop at a particular business.

Emulators

Emulators follow social class or family or reference groups. It is about influence or affluence.

Target markets and location and the people that will be coming to buy products from you and how much they will pay

Kibandas and where people are building and the smokie pasua at KNH , the fruits at Nairobi Hospital, people going to the CBD

Positioning

Product

Place

Promotion

Price

Comments

PARENTING, MUM AND DAD, EDUCATION AND HOW TO DO IT IN NGONG

Mum and Dad Parents As a parent when you get the first child it changes everything the kind of relationship that one has with the significant other and how long they have been going out. They need to make new decisions on how to be able to handle the relationship because it comes with new priorities. Love is no longer only between the two but they also need to love the child. There are many couples and also single parents in Ngong. Budgets change especially as the child grows to nacks and education to sharing meals and even an extra bedroom. Some don't even have an extra bedroom because they still live in a single and many even still live in a bedsitter because there is a shortage of two bedroom flats and apartments. Homework First days at school When the child first goes to school the first days are likely to be difficult because they would be adapting to a new environment. The same with high school and university where independence increases. Some high schools are also boarding...

CAREER OPTIONS ESPECIALLY WHEN LOOKING OR WORKING IN NGONG

5 career mistakes to avoid on your way up You cant progress to the top smoothly Sticking to one career choice Losing sight of your career goals You are unhappy in your workplace Making it look like it’s all about you NIE Program Awards at St. Christophers School, Nanyuki Annie Gitau What is the right way to resign from a job you really liked How can I show I have interpersonal skills Does one’s looks and appearance determine how much they earn

DRESS FOR SUCCESS. LOOKING GOOD ANY DAY, ANY TIME.

Looking Good any day, any time Dress for success Go for those meetings in the best attire and be able to win those contracts and because the person on the other side of the deal, that is to be closed may be impressed and expect some compliments even if it is not genuinely business.

KAJIADO WEEKLY

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